Damian Cook
CEO
e-Tourism

Damian is the Founder and CEO of e-Tourism Frontiers - a major global initiative to develop online tourism in developing markets globally. Damian has extensive experience with digital and content development and marketing working within DMOs, the private sector and as a consultant. He is a frequent and popular presenter at global tourism forums. After working in both the public and private sector developing destination websites and online marketing campaigns he formed E-Tourism Frontiers taking a practical, business driven approach to assist emerging markets around the world. He is a Board Director of the African Travel and Tourism Association (Atta).

He founded and managed the DATA project with TripAdvisor which creates regional forums for DMOs to share analytical data and discuss digital best practice. He works with the Pacific Asia Travel Association (PATA) on training initiatives and is the program organizer for the 2017 PATA New Tourism Frontiers Forum. E-Tourism Frontiers has successfully trained over 7000 tourism professionals, small to medium businesses and tourism students and has brought leading International experts and major travel firms and intermediaries to new markets to do business for the first time.  

He has written and published a practical guide to digital tourism for emerging markets.  He has worked in tourism development, strategic planning and digital marketing training projects in many destinations, including South Africa, Jordan, the Seychelles, Kenya, Cambodia, Mozambique and many more. He is a recognized expert in the field and a registered USAID expert consultant in the field of Digital Tourism.