David Tarsh
Forward Keys

David Tarsh is the official media Spokesperson for ForwardKeys, a company which provides market insight for traveller-focused businesses, by analysing more than 17m flight booking transactions a day, drawing data from all the major global air reservation systems and selected airlines and tour operators. This information is enhanced with further independent data sets, including flight search and official government statistics, plus data science to paint a detailed picture of who is travelling where and when.

David has fronted up to the media in numerous crisis situations, often providing data on the impact of terror events, disease outbreaks, political events and reports of tourist overcrowding. He says that having credible statistics to hand enables one to speak with authority and take control of the message.