Born in Scotland and a graduate of Edinburgh University Fiona Jeffery has had a long and accomplished career working in the travel industry responsible for World Travel Market from 1986-2013 ultimately as Chairman. During that tenure she launched a responsible tourism drive across the industry globally now World Responsible Tourism Day at WTM which is now the largest responsible tourism gathering across the world and the WTM Ministerial Summit with the UNWTO.
In 1998 Fiona also founded and is Chair of the international water development organization, Just a Drop. Its aim, to encourage the travel and tourism industry and businesses generally to give back to communities across the world through the provision of clean water and sanitation. She sits on UNWTO World Committee for Tourism Ethics, Chairs the Tourism for Tomorrow initiative for the World Travel and Tourism Council, and is the Industry Relations Director on the board of Africa Travel and Tourism Association as well as holding non-executive directorships.
In 2012 she was awarded an OBE by Her Majesty the Queen for services to tourism and in 2013 she was awarded TTG Outstanding Contribution to the Industry Award and the World Tourism Award for her philanthropic vision in creating Just a Drop. However Fiona still regards her most important job as being Mum to Cameron and Lauren.