Head of Corporate Communications, TUI Group, Hannover
Martin Riecken is leading TUI Group’s Corporate Communications team, responsible for external and internal communications. He joined TUI in late 2015 to build and implement a crisis communications strategy worldwide for the tourism group. Prior, he held leading positions at Deutsche Lufthansa AG, most recently as head of corporate communications Europe (2012-2015) and head of corporate communications The Americas (2007-2012). He started his career as a PR manager for E.ON AG (1995-2000). He has vast experience in the fields of internal, external, digital communications, corporate branding, public relations, as well as crisis communications. He actively managed crises like the Germanwings 4U 9525 accident, pilot strikes, and the European airspace closure after the 2010 Eyjafjallajökull eruption. Martin Riecken holds a master degree in mass communications, economics and politics.