Facilitating Travel, Leisure or Corporate
Over the past few years, there has been increased global focus on crisis management and communication. Knowledge sharing has become a prerequisite as travellers face ever more frequent disruptions. Our speaker will give an overview of where crisis management is today, what lessons were learned from our Summit 2016, what the key considerations are for improving resilience and dealing with crises. How are western crisis management guidelines adapted to differing regional cultures and settings? What is a destination’s capacity for handling a crisis? What plans do hotels have? Are providers translating for regional requirements? Can we think entrepreneurially about resilience? Where do we need to innovate in terms of achieving successful crisis management? Are we looking at crisis management as a whole or too focused on crisis communications?
We have never been more dependent on digital communication than we are today. With the evolution of digitalisation. Companies, individuals, and travellers, depend on reliable, secure, and uniform, available connectivity to conduct business from every location. Unfortunately, the digitalisation of how we do business today has significantly expanded the surface area for cyberattacks as well as the types of cyber threat actors, ranging from hacktivists, cybercriminals, and foreign nations. Travellers, business and leisure are targets in many cyberattacks, as they become more vulnerable when they leave their secure environments. They use facilities like hotels, airports and public Wi-Fi enabled places, potentially allowing cyber threat actors to spy, compromise and steal potentially sensitive data from their victims.
In this session, the speaker will cover how travellers can minimise the risk before, during and after travel as well as cover some of the larger and more critical incidents which have occurred.
Communication is critical when seeking to manage disruption caused by a destination or corporate crisis. This session will look at how to prepare for such a crisis, how to assess it and act, and how to use communication technology to manage and survive. Representatives from the private sector will discuss communication before, during, and after a crisis.
What does messaging look like both internally and externally? Do your crisis plans cater for cascading disasters? Can you count on everyone to stick to the message? Have you built well-established relations with the media? The first message out will set the tone – and may even determine if you will survive post-crisis. Are you in front of the man with the phone publishing instantaneously on social media? Have you built brand credit with the public? Anticipation, preparation, and reaction will be covered in this session. Successful, transparent communication makes all the difference.
Using the power of multiple technologies in a coordinated way could enable your organisation or destination to help clients or suppliers in a crisis. The evolution of digitisation is being called the Fourth Industrial Revolution. The inexorable shift from simple digitisation (the so-called Third Industrial Revolution) to innovation based on combining technologies is forcing countries and companies to re-examine how they operate. How can new applications prepare, service, and help the business, the traveller, or the destination when a crisis strikes? Is it only relevant for journey disruption or can it help other aspects of travel too? Does it aid suppliers in the chain of consequences during an incident? Who’s doing what on this front?
Case study on the steps Swiss Air have taken to minimise disruption
So how does it all work in practice? In this session, two mock clients drawing from their real life experience will determine how to structure and or adapt their crisis management plans. One is a multinational group of global companies that needed to devise a crisis management plan after a major restructure. The other are two destinations grappling with how to handle the fallout from a series of terror attacks. How did they get started? How did they manage to develop a plan while the businesses were actively in operation and dealing with crises? What personnel are required? These two case studies will walk us through the evolution of a crisis management plan.
Learn how Google helps get important information to people affected by a crisis. From top news stories and updates from local authorities to a map of the affected area and more, SOS Alerts in Search and Maps help get people the information they need when they need it the most.