Safety and security are the number-one concern of those travelling hence, planning, training and communication must take into account all those who touch the traveller. To open cross-industry dialogue and begin the process, the International Travel Crisis Management Summit was born. From across the globe, public and private sector, senior-level decision-makers come together for this knowledge-sharing event.
Speakers include government officials, heads of international corporations, academics, journalists and leading industry executives.
In 2015, the Jacobs Media Group (parent of Travel Weekly Group) acted to address an increasing problem in the industry. With crises having become the new norm, it became apparent that it was up to the travel and tourism industry to determine what could be done to improve the confidence of the global traveller as well as the resilience of businesses and destinations.
It was eminently clear that although there were many NGOs, trade associations and governments addressing these issues, the message was not trickling down to the traveller.
With multiple industries supporting the sector, such as insurance, communications, public relations, advertising, technology and global enterprises, all stakeholders need to communicate across their sectors in a practical manner that allows for the sharing of best practices, product innovations, lessons learned and engagement with the public sector.
To facilitate this interaction, Jacobs Media Group launched the International Travel Crisis Management Summit (ITCMS). After the first event in 2016, it was clear that not only was an international event needed annually, but also regional events to cover the indigenous requirements in a practical manner through workshops as well as sessions, panels and debates.
The ITCMS brings together leading figures from across the globe, along with officials, politicians, ministers, PR and insurance professionals, journalists, assistance and crisis management experts, who share best practices, discuss emergent threats and post-event communications.
Attendees learn about distinctions between civil and private sector responses and what resources are available; share lessons learned; and connect with experienced service providers. Designed for senior decision-makers, the ITCMS has been developed in conjunction with major media companies to provide critical thought leadership.
The format of each event varies slightly based on the location and the subject matter to be covered. The Annual event comprises speakers, panels, round-table debates and Q&A discussions. The Regional events follow a similar format but also can include workshops, academic lectures and debates.
Topics covered typically include:
- Case studies from key sectors: aviation, transportation and accommodation
- Lessons learned from major destinations
- Internal and external communications requirements including the use of social media
- Insurance requirements, products and services
- Building rapport with government and educating the traveller
- The evolution of technology, innovation and cybersecurity, and its relevance to crisis management
Speakers are world-renowned officials, recognised academics and experienced business leaders. Delegates will be able to gain actionable insights on key issues and network with like-minded senior peers. Real-time connectivity will be provided throughout the summit. Commercial partners will be able to provide valuable information, thought leadership and brand positioning, and have the opportunity to interact with highly influential individuals and companies.
The content surrounding ITCMS (pre, post and during) will be distributed by Jacobs Media Group (www.jacobsmediagroup. com) in the UK via the Travel Weekly portfolio and globally via Connecting Travel, as well as through media partners such as the BBC and CBS News, trade associations like WTTC, WTO, USTOA, CLIA, ABTA, Tourism Cares, IGLTA, GBTA and many more. Coverage through the consumer and trade press will bring global exposure through this event into the millions both online and offline throughout the event and subsequent to each event.